Though there will always be additional financial documentation separate from the marketing plan, it helps to include exactly what your goals are for spending, budget, and earning. This way you have a perfect example to look at; and remember to always leave room for flexibility and editing of your marketing plan. 4. Describe Your Product or Service One of the greatest things about your small business marketing plan is that it will come in very useful as your business grows.
You'll be able to hand it off to your new team members and they'll have a perfect sense of where the business is going and how it's going to get there email list. But one of the funniest things I encounter in working with small businesses is that many of the ancillary team members can't exactly tell me what the business they work for does. Since they're only involved in a small portion of the business, they're not familiar (or have never been told) the big picture.
This is especially true with consulting businesses and service providers. So be sure to describe in detail your product or service and how it will improve the lives of your customers. Many small business owners skip this step, thinking they already know exactly what they do. But remember, you'll have a larger audience than just yourself for your small business marketing plan - and you might be pleasantly surprised at useful this step is to you and how you view your future marketing activities.