Is the document that summarizes the executive list planning of Marketing strategies for a given period, including objectives, indicators, analysis, among other important information to guide the company. The plan can be designed for the executive list Marketing area as a whole, but it can also be applied to specific campaigns —Buen Fin, for example—, strategies —Content Marketing or Relationship Marketing— and products or services offered by the brand. The plan is an important marketing management tool.
Since this document is the one that guides the executive list strategies and actions of the area so that it efficiently meets its objectives and contributes to the growth of the company. As a Marketing management tool, the plan is also linked to executive list business management. It is part of the company's tactical planning, which connects the broader, long-term strategic planning with the more specific, short-term operational definitions of each area. But there are no rules about the term, nor about the content and depth of the Marketing Plan.
The most important thing is that this document adjusts to the executive list reality of each company to achieve the Marketing objectives and does not remain forgotten in a drawer. Why make a Marketing Plan? Many companies start their businesses without fully understanding the importance of Marketing. But as soon as executive list they start their operations, they realize that it is necessary to promote the products, attract customers and create a relationship with them. So, they begin to act reactively: create a Facebook page; print some brochures; They make business cards.