Definition of the digital marketing strategy with the above points clear Company email list. We can define the online strategy that will help us achieve these goals . That is. The optimal mix of paid. Owned. And earned media.template to define a marketing strategy - purchase funnel 4. Definition of metrics and kpis for each medium and phase and finally. We must complete our analysis with metrics that tell us about what each medium contributes to achieving the objective of the corresponding funnel phase and the final objective. Depending on each case. These metrics should be part of the main dashboard or a specific report. In the image that you can see below. We see the generic objectives of each phase. Below are the macro and micro conversions and. In the blue boxes. The metrics and kpis of each medium and channel. By phase. That we must define for each case. This week i had the honor of collaborating with the hubspot blog on a post about social media strategy in europe Company email list .
Along with four other experts: lilach bullock Company email list from socialable ( uk ). Cristophe ramel from acti ( france ). Albert pusch from fact -finder ( germany ) and corinne keijzer expert in social media ( holland ). The purpose of the post was to give an overview of the social media landscape in europeto the primarily american audience of the hubspot blog . I leave you a summary of the five lessons learned and the main contributions of each expert. It is not a guide on how to define a strategy. But five 'lessons' to take into account in europe (although i think they are applicable to almost all countries). Here you can read the full post on his blog: how to “glocalise” your social media presence for a european market . 1. Find your audience the most important thing is to define your audience and. Of course Company email list.
Where it is on the internet (i would have put lesson 3 first Company email list. But i prefer to keep the spirit of the post). Lilach bullock . Founder of socialable. Advises on how to approach this: “the question that uk businesses should ask is “where is my audience?”. Not “which networks should we leverage?” at socialable. We encourage all businesses. No matter what their size or sector. To spend time researching where customers and prospects are engaging online . This way. They will more effectively and more quickly reach and engage their target audiences. Of course. There are general rules of thumb b2c companies will have more success via facebook. While b2b will garner better results from linkedin.” the penetration of each social network varies by country. The vision provided by some of the experts from other countries is interesting is by far the social network most widely used by french companies. Whatever their size Company email list.