In-page SEO is the process of improving various front-end and back-end components so that your website ranks higher and brings in more traffic. These on-page SEO components include content elements, site architecture elements, and HTML elements. Here are the elements of on-page SEO you need to focus on as a publisher.
title tag
Your title tag appears at the top of your browser and serves as the page title in search engine results snippets. Therefore, it has great SEO and "clickability" value. To have the right title tags, you need to find the right balance between SEO and great user-friendliness. Tips that can help you with this are:
SEO friendly URL
The first 3-5 words of the Latest Mailing Databas URL are critical. According to Backlinko, short URLs work better than long URLs. This means that if you want to have SEO friendly URLs for your articles, you need to keep them clean and concise.
You need to avoid the following URLs:
Your URL should contain the target keyword and should be clear, readable, and accessible to users. A shorter URL is better because it is more accurate and easier to remember.
Include internal and outbound links
Links are essential for SEO. Including proper links is a great white hat SEO tactic that can help you get more traffic. Outbound links to relevant pages help Google better understand the topic of your article. Make sure outbound links are relevant to the article and originate from authorized sites.
When optimizing links in your pages, make sure of the following:
Only link to quality resources
Use searchable keywords as anchor text
Don't use Javascript to generate links
Avoid keyword stuffing in anchor text
Link to the page you want to rank higher for
Optimize images
Each of your pages should contain images. They can show up in image searches and also help with your SEO. Advanced search engines can crawl text within images. Therefore, when optimizing, you need to use the most important keyword for the first image and keyword variations for the other images. Optimize according to the following requirements:
Use a filename that closely matches the URL suffix.
Separate keywords in filenames with dashes (-).
Use only lowercase characters in image filenames.
Never use special characters in image file names.
Use the correct image resolution.
Ensure minimum image file size.
Provide ALT attributes that closely match the meta description.
Provides a TITLE attribute that closely matches the page's <title> tag.