Over the past 25 years, the Internet has transformed the way entrepreneurs run their businesses. Even though it's increased reach, one of the big issues with e-commerce is building trust with your customers. One way to gain credibility is to consistently add value to your audience's lives. And if you can access their inboxes, you can regularly send value-added content and build relationships with your customers. Your list is your livelihood in online marketing these days. You may have already read about basic list building strategies, like offering free cheat sheets in exchange for email addresses. However, as more and more marketers adopt a given tactic, that tactic also stops working.
There is a term for this (even though it has nothing to do with banners): "banner blindness". If you remember, years ago big, loud banners grabbed everyone's attention and were lucrative advertising techniques. But today, they are not only ineffective, but also invasive and hated by most internet users. Banner blindness is now starting to apply when it comes to building followers. But if you use the right cutting-edge techniques, you can still overcome “banner blindness” and build a huge and engaged email subscriber list. To employee email database combat this effect, we'll look at some advanced and underused list building strategies . You can grow your list at a much faster rate by implementing them. First, let's understand banner blindness and how this phenomenon contributes to making overused email opt-ins ineffective. What is banner blindness and how does it affect messaging options?
Every consumer has a limited attention span. Between juggling Game of Thrones and ordering dinner, if they visit your website, they usually don't really care about your free lead magnets. They selectively focus on elements of your site that relate to their own goals. Banner blindness refers to a user's tendency to ignore any content that looks like advertisements, even though that content may actually be valuable to them. As consumers have learned to combat information overload, they are now well aware that advertising can appear anywhere, in many forms besides the hated banner ad. Here are three ad-triggering characteristics that could lead to your content being skipped:It is located where ads are usually placed; It's close to the announcements;