States and cities choose how they respond to covid-19 outbreaks, businesses are being forced to follow suit, leaving many with a dilemma about how to modify their products or services to respond to the current environment. And it's important to identify ways to change your approach as early as possible. Not only are many companies following strict shelter-in-place guidelines, but consumers are following suit. It's more critical than ever to consider how your products or services are applicable to your customers in today's climate. And,
If they are not applicable, how to pivot and adapt to provide solutions to their changing needs. We've been inspired by a variety of companies doing just that, company mailing list and thought it would be helpful for our own audience of marketers to see how many companies are changing their goals, offers, content, and promotions to adapt to the current state of affairs. . We will continue to update this article as we gain more examples. You can browse the titles to see the different ways organizations are changing. Adjust business operations to account for drive-up, delivery
And other social distancing approaches. It's been encouraging to see how businesses are adapting to social distancing guidelines while making shopping easier. At home welcomes customers during isolation with curbside pickup. Our first example comes from homewares warehouse at home, announcing the closure of stores to the public, while keeping curbside pickup available for customers who still need to buy (I.E. Say people working from home who need new desks, chairs, etc.). Best buy is changing normal procedures to make the customer experience safe and valuable.