Every ad needs a call to action. If you're not mailing list encouraging the recipient to take action, they're not going to do anything and your ad mailing list will be wasted. You may as well just flush your money down the toilet. Identify the action you mailing list want people to take, and make sure your call to action is clear and jumps off the page. What's my budget?
You need to know exactly how much mailing list you can afford to spend on DM before launching your campaign. If you have a marketing mailing list budget, how much of it will you set aside for direct mail marketing? Are you going to spread mailing list out your spending throughout the year or dump it into a single campaign right now? Once you set your budget, stick to it.
Figure out how can get the most from mailing list that budget without sacrificing the quality of your DM marketing. How will I track results? If you're not mailing list tracking the results of your direct mail marketing, you're wasting your money because you have no way of knowing what's working and what needs to be improved. You have mailing list to set goals, test different adjustments to your marketing materials, and track your results.